The basis of Japanese business etiquette is mutual trust and respect for individuals, companies and values. 

* Mind your manners: 

• The Japanese do not shake hands; making physical contact is an uncomfortable experience. If they offer handshakes to westerners it should be followed by a slight bow of your head. The grip should be gentle. Imitate your host. 
  
• Do not look them straight in the eyes. It can appear challenging and makes them feel uncomfortable.
• When you are introduced give them your business card. Cards are also exchanged at parties. Your cards should be in English and Japanese. You need a qualified professional translator to get it done properly.
• When offered a business card, do not put it in your pocket. Read it immediately and leave it in front of you on the table. 
• When talking to the Japanese keep a greater distance than at home. And do not point with your finger, it is impolite.
• Be aware of silences or gaps in the conversation and don’t make the western mistake of trying to fill them; silence is “golden” after all.
• They are highly status-conscious. Top level executives expect to do business with top level managers from the other company. It is a sign of respect. Never use first names.
• They enjoy giving carefully chosen personal gifts. Westerners are often surprised at the trouble they take to find out about a visitor’s family. Follow their example when they visit you.
• The Japanese Samurai feels uncomfortable in the presence of clever businesswomen who try to negotiate in an aggressive way. Women are rarely invited into the men’s social circles.
• Dress conservatively: blue or grey suit, white shirt, dark tie. They like clean, not too young, not too hairy, calm and modes business partners. 

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