Discussion: How do you brainstorm for new ideas?
An interesting finding from the September 2009 issue of the magazine 'SUCCESS" showed the following result:
I personally think a lot during the day and before going to sleep, look through magazines, when I'm spending time with my child I often get real lightbulb moments, also surfing the net or just trying to do normal things differently. As the saying goes "You don't always need to reinvent the wheel to have a good idea." I love making mind maps (as shown in the picture), because writing down one idea and connecting it to other points leads to further ideas. Currently I don't have the opportunity to do it, but I do strongly believe that great results can be achieved through Brainwriting. How does that work?
- read books, flip through magazines or surf the net: 326 votes
- daydream: 149 votes
- write in a journal/notepad: 130 votes
- change of scenery (go outside, go to a coffee shop): 88 votes
- exercise: 72 votes
- gather up your team for a meeting: 56 votes
What is your preferred way of brainstorming?
I personally think a lot during the day and before going to sleep, look through magazines, when I'm spending time with my child I often get real lightbulb moments, also surfing the net or just trying to do normal things differently. As the saying goes "You don't always need to reinvent the wheel to have a good idea." I love making mind maps (as shown in the picture), because writing down one idea and connecting it to other points leads to further ideas. Currently I don't have the opportunity to do it, but I do strongly believe that great results can be achieved through Brainwriting. How does that work? According to Wikipedia's definition:
6-3-5 Brainwriting (also known as the 6-3-5 Method, or Method 635) is a group creativity technique used in marketing, advertising, design, writing and product development originally developed by Professor Bernd Rohrbach in 1968[1].
Based on the concept of Brainstorming, the aim of 6-3-5 Brainwriting is to generate 108 new ideas in half an hour. In a similar way to brainstorming, it is not the quality of ideas that matters but the quantity.
The technique involves 6 participants who sit in a group and are supervised by a moderator. Each participant thinks up 3 ideas every 5 minutes. Participants are encouraged to draw on others' ideas for inspiration, thus stimulating the creative process. After 6 rounds in 30 minutes the group has thought up a total of 108 ideas!!!
Photo credit: http://www.flickr.com/photos/glutnix/3143331832/
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