Title: Recommendation Marketing - The creation of a Word-of-mouth Marketing Strategy

Author: Karin Schroeck-Singh (MBA)

Pages: 93

Format: eBook (pdf file) 

Delivery: electronically within 24 hours  

Price: $9.99

Content:

Chapter 1: Research Methodology

Chapter 2: Word of Mouth Marketing (= WOM Marketing)

• Definition: What is Word of mouth Marketing?
• Advantages of Word of Mouth Marketing
• Disadvantages of Word of Mouth Marketing
• Effectiveness of Word of Mouth Marketing

Chapter 3: Word of Mouth Theory

• The WOM Continuum
• Negative WOM
• Strategies to avoid negative WOM
• No WOM
• Positive WOM

Chapter 4: Creation of a WOM strategy

• Definition of a WOM strategy
• The creation of a WOM strategy
• Referrals
• Stimulating WOM by various actions
• Viral marketing
• Viral marketing strategies
• WOM Problems

Chapter 5: Solution People: A Case Study

• Companies using a WOM Strategy
• The Case Study: SolutionPeople
• How this unique and helpful tool gets people talking
• Focusing on building networks of fans
• Expert media relations help fuel interest and belief in Haman’s cause
• Business as theatre: provide a memorable experience
• The Evangelism Scorecard
• Further reflections on the Case Study

Chapter 6: Analysis and Discussion

Chapter 7: Conclusion

Chapter: 8 Recommendations

Chapter 9: Reflections

References

Appendices